What the Olympics Reveals About Selling Homes
On Friday, July 23, a little after 9 p.m. in Tokyo, tennis player Naomi Osaka lit the cauldron at the 2021 Summer Olympic Games opening ceremony, officially beginning the planet's biggest sporting competition. On the other side of the world, thousands of miles and over 13 time zones away, real estate agents in North America brewed their morning coffees and prepared themselves for another day of home-selling.
On the surface, there might be few differences between Olympic athletes in Tokyo, with their incredible sporting qualities and the most successful real estate agents. But dig deeper, and you'll discover both cohorts share the same characteristics. Persistence. Perseverance. An innate desire to win. Dig even deeper, and you'll notice the entire ethos of the Olympics is eerily similar to that of real estate sales: Train, work hard, and you'll eventually win. Here's what the Olympics reveals about selling homes.
Preparation is Key
Athletes often forgo the Olympics because they might not be "ready yet." What do they do? They work harder and train longer. Then they come back in four years, win a gold medal, and make their countries proud. The same principle applies to those agents in your market. The best ones don't fall at the first obstacle but push through the pain barrier and make it to the finish line.
Sometimes, becoming a gold-medal agent is a marathon, not a sprint. Offers fall through, contracts are voided, and the people they're helping suffer disappointment. The best local agents might not have always been superstars, but they've worked on their weaknesses and spent time preparing. Good agents identified their weak spots and learned how to jump over the biggest hurdles to exceed their clients' expectations. They genuinely care. They discovered how to price local real estate competitively. They knew their numbers. They knew their market. Today, the most successful agents network with local industry influencers. They build long-lasting connections and take tips from the top sellers in their teams. It's not always what they know but who they know. If you're looking for an agent that has prepared themselves the best they can, look for these things:
A comprehensive, omnichannel marketing plan
A transparent pricing strategy
Several 5-star reviews from past clients