Should You Hire a Real Estate Agent When Homes are Selling So Fast?
When it comes to an FSBO transaction, marketing your home can seem as simple as utilizing your circle of contacts and/or listing your home yourself using a plethora of online listing services such as Zillow, Redfin, and Opendoor. But it is important to know that these resources only stretch so far.
While using your own personal or professional sphere is always an option when selling your property, there is a strong chance that this network will have no large interest in spreading the word about your home. This may cause a smaller pool of potential buyers viewing your home and, therefore, could result in a longer home listing period or even a less desirable sale price.
A huge part of a real estate agent's job is to nurture and expand their past clients, databases, and other agent and real estate agency relationships to better their future closing transactions. At any given moment, a successful agent should be able to notify this extensive list of contacts and create buzz around your newly listed home. Agents can do this through email marketing, social media marketing, the use of a real estate professional’s website, and good old-fashioned word of mouth.
Another huge component is access to the Multiple Listing Service (MLS) that a licensed agent or broker is provided. Other agents representing local buyers will heavily use the MLS to notify their clients of potential new properties for sale. Often a fresh list of homes that match your home’s features will be pulled and sent to any buyer looking for a place similar to yours.
Using a combination of these resources, your home is constantly receiving the exposure it deserves, ultimately providing a smooth and rewarding sales experience.
When selling your home, it is easy to get emotionally involved. If you love your home and have poured time and energy into it, parting with it may be overwhelmingly difficult for you. A real estate agent is there to help you through this process by providing unbiased professional advice and expertise. Without an agent by your side, your judgment may be clouded by your predisposed opinions.
For example, you may become offended by a lower-than-expected offer or sensitive to what others have to say about your home during the showing process. An agent can deal with any offer by giving a fair counteroffer to the buyer’s agent or address negative opinions by redirecting attention to your home’s winning qualities.
Essentially, real estate agents will be able to communicate with prospective buyers much more objectively than you would on your own. Agents have a plethora of experience selling homes which means they know how to effectively communicate with buyers by using appropriate language and maintaining an impartial tone.
Of course, there are exceptions to every rule but generally speaking, most listing agents work in real estate full-time - and by full-time, we mean 24/7, 365 days. That’s right. Agents often work atypical hours, including nights, weekends, and holidays. But while great agents are busy providing their clients with full-time value, chances are you, or someone in your household also has a full-time job.
At first, you may feel like you can handle the showings on your own, but realistically you can’t rush home from work every time someone wants to see your home. You can’t take every midday phone call inquiring about your home because you have your own job-related responsibilities to tend to. You probably won’t have the time or the knowledge to properly market your home reaching buyers where their attention is today.
The good news? A full-time agent does all of those tasks and more! They say being a jack of all trades means you’re a master of none, which is true in this situation. A great real estate agent knows the industry inside and out, and their sole focus is on you and your home. Most households have a lot on their plate, especially right now. Why would you want to add learning real estate to your plate when you can lean on a seasoned professional to take care of virtually everything for you with minimal stress involved? Even if you’re still convinced you can sell your home on your own, the calls and showings are only the beginning of the process. It only gets more complex from there as you move into negotiations, appraisals, and stacks of paperwork.